Responsible Role: CommsTODO - update with latest flows
We leverage social media platforms like Twitter to engage about tools and ideas that are relevant to our community of members and web3 projects.
Goal: build an engaging brand that attracts the best members, clients, and positive attention in the web3 ecosystem.
KPIs:
- Tweets per week
- Follower Growth Rate (MoM)
- Engagements / Engagement Rate
- Earned Impressions
- Traffic to site
- Mentions
Types of posts:
- Original content (talks, podcasts, articles)
- Client signal boost
- Member signal boost
- Provoking conversations about web3 tools
- Scroll through the recent tweets of our clients and re-tweet them
- Questions to engage conversation and debates
- Bring in new collaborators and new members
Types of content to re-post:
- Content relevant to the brand and the web3
- Relevant posts from dOrg members, clients and guests on All Hand Meeting and HotSeat
- Direct and valuable mentions about dOrg and/or our members
- Content from associations on Twitter